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During pandemics, I got really suspicious about adwords. My ads were working reasonabilly well considering the low investment I was making, with a fair amount
by myth2018 5y ago
During pandemics, I got really suspicious about adwords.
My ads were working reasonabilly well considering the low investment I was making, with a fair amount of prospects filling my contact form on a low but steady rate. I was satisfied with the return I was getting.
However, the pandemic caused a significant drop on my product's demand. I thought I was going to get little to no contacts from the moment the lockdown was announced on, but:
1) I kept getting clicks at basically the same rate -- therefore my budget kept being depleted as it used to be;
2) Bounce rates increased A LOT;
3) The few actual people who got in touch were not actually looking for the product I announced, but similar ones (which I didn't announce nor sell);
So, according to my experience, I can't say adwords totally doesn't work.. but I'd say their algorithms are optimized to spend your money regardless of the results you're going to obtain.
- Gustomaximus 5y ago> their algorithms are optimized to spend your money regardless of the results you're going to obtain. This is a real problem with Adwords and it needs regulation. Google increasingly push people to give us your money and trust us, but as you say their optimisation recommendations both automated and account 'experts' suit their agenda more than yours. Adwords is probably still the most effective channel for a typical business but make sure when being run it's by someone that knows what they are doing.
- justinbaker84 5y agoYou have that right. I am a full time search marketer and here are a few things they do that illustrate their ethical standards: 1. Geo-Targeting - no matter what geographic setting you create they will run your ads all over the world unless you know how to change settings they have intentionally hidden. 2. Keyword Selection - No matter how much effort you put into selecting the best keywords they pretty much run your ads on whatever keywords they want. They make it extremely difficult these days to control what keywords trigger your ads to show up. 3. Campaign Caps - A cap is a limit you can set on how much a campaign will spend each day. Except google will spend up to 2x your cap. So you would think you should just set the cap at half of what you really want but they have complicated algorithms in place to screw up your campaign if you do that.
- lifeplusplus 5y agoWhat can a new marketer do to make sure they are not getting conned like that?