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#2 is basically an industry standard for ad firms (at least good ones), you'll usually only get people buying those ads to fill budgets or to do branded adverti
by partiallypro 5y ago
#2 is basically an industry standard for ad firms (at least good ones), you'll usually only get people buying those ads to fill budgets or to do branded advertising that's only purpose is to raise brand awareness. I don't really agree with your #1 point, but that really depends on your vertical. You couldn't really do that well in service industries or financial/legal services, etc.
- ameister14 5y agoOddly enough, display ads crush it for restaurant catering
- ssharp 5y agoIn my example, I saw a lot of competitors try and fail at acquiring customers profitably. You could see the ebbs and flows of them trying as well as the well-financed players dominating spend. When the industry numbers came out, things never lined up. That said, I’ve worked at brands where paid search and paid social are incredibly valuable channels.