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Newspaper book reviews certainly can have the suggested problem. The Times would arrange for positive reviews of HarperCollins books by giving them to a review

• SahAssar 5y ago
  It'd be interesting to see a source for that although I don't doubt that similar things have happened. I'm just saying that such a rule would not just untangle Kape, but would also unravel most larger media companies. Depending on how it would be written things like a youtuber reviewing a pixel phone or one TV show talking about a different TV show might be illegal. Restricting speech is in general hard, what would be much easier is to require clear and obvious disclosure. Since journalistic ethics already requires that it should only require changes for dishonest actors.