> I feel like this should fall under advertising laws. Maybe it does and I'm not familiar with the area. Does the review site need to disclose the fact of owner

> I feel like this should fall under advertising laws. Maybe it does and I'm not familiar with the area. Does the review site need to disclose the fact of ownership? Even if they do, they can probably satisfy the requirement with disclosure where no one would actually notice it. The only kind of disclosure I'd be happy with is if at the top of the page and next to any self-endorsement they would have to show a garish warning banner with a legally mandated design that called out their conflict of interest in blunt terms. It would be easier and better to just ban the practice.