This article should be taken with a huge grain of salt, as it's coming from a company that sells a service that is essentially is a competitor to the performanc

This article should be taken with a huge grain of salt, as it's coming from a company that sells a service that is essentially is a competitor to the performance media channels it lambasts. Any article that says "Don't buy X buy Y" loses a lot of credibility when it's written buy a guy who sells Y.