Worst part is that the competitor has nothing to lose, so they basically will spend the whole margin of a sale on the ad. Which means that the original company

Worst part is that the competitor has nothing to lose, so they basically will spend the whole margin of a sale on the ad. Which means that the original company has to do the same. Where I worked before, Google could get $4 for ever $1 we made. And we actually delivered the service, and people googled our name. Pretty crazy...