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When people search Pepsi Cola they expect to get a link to Pepsi or information about it. They don’t expect to see Coca Cola or RC Cola, etc. now in this case
by mc32 5y ago
When people search Pepsi Cola they expect to get a link to Pepsi or information about it. They don’t expect to see Coca Cola or RC Cola, etc. now in this case Pepsi makes sure search isn’t polluted by paying Google good money to always be the top results for that term.
Now, if you searched on the generic ‘cola’ or ‘soda pop’ then yes you expect to see those who bid higher to be at the top and at the bottom those who bid nothing unless organically somehow they ended elsewhere.
- thomasahle 5y agoI guess that's more a customer satisfaction problem for Google, than it is a problem for advertisers.
- lillecarl 5y agoAdvertisers are the customers, or am I missing something? To be fair, I don't consume any adblockable ads or TV ads (maybe once a quarter for TV) so I don't know if people click them, how much does purchasing ads affect the normal search score?
- thomasahle 5y agoSorry, I should have written "users".