I believe there is one glaring difference: The deception/sneakiness factor. I know Kirkland is Costco's brand, Great Value is Walmart's brand, No Name is Supers

I believe there is one glaring difference: The deception/sneakiness factor. I know Kirkland is Costco's brand, Great Value is Walmart's brand, No Name is Superstore. That being said, Amazon has taken a step in the right direction by being open about it's brands: https://www.amazon.com/b?node=17728530011 https://www.amazon.com/b?node=17728530011