Well, clearly you apply the word "scam" very generously. You apply it to anything involving hype, so in that sense you might consider fashion a scam too. Or pre

Well, clearly you apply the word "scam" very generously. You apply it to anything involving hype, so in that sense you might consider fashion a scam too. Or pretty much anything involving marketing. The famous art work consisting of a banana duck-taped to a wall, is that a scam? I consider the value of that work zero, somebody else might consider it worth a million USD. Yet I see no scam, just a subjective valuation. A subjective valuation isn't equal to a scam. We could go back and forth on the definition of a scam, but in a context of regulation it does matter.