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Maybe your situation or industry is an exception, but my view is that affiliate marketing is one of the most corrosive influences on today's internet. It drives
by zippergz 5y ago
Maybe your situation or industry is an exception, but my view is that affiliate marketing is one of the most corrosive influences on today's internet. It drives a truly mind boggling amount of spam of all types, from affiliates who add literally no value other than inserting their affiliate code into the transaction. The proportion of content on the web that provides no true new information, but exists solely to drive affiliate traffic, is surely massive.
So, it's great for your business that this worked, but I personally don't see any strategy that leans on affiliates to be worth celebrating.
- ssharp 5y agoA lot of things can fall under the "affiliate" umbrella but what we did was doing 1-on-1 deals with content providers who were acquiring a lot of relevant traffic. It was not promo code spamming.
- PoignardAzur 5y agoWait, so what was the monetization channel for the influencer?