> Lodge and Food52 etc etc would And wouldn't any users who end up buying a Lodge pan have been legitimately converted by effective lodge advertising? I don't

> Lodge and Food52 etc etc would And wouldn't any users who end up buying a Lodge pan have been legitimately converted by effective lodge advertising? I don't think anyone who's only interested in Williams Sonoma will just go ahead and buy a Lodge pan. Unless you're suggesting that simply because the user entered "Williams Sonoma" in the search bar that page somehow "belongs" to them, which seems a bit absurd.