Reminder that Uber turned off $100M of their ad spend and saw basically no change in conversions: https://twitter.com/nandoodles/status/1345774768746852353 http

Reminder that Uber turned off $100M of their ad spend and saw basically no change in conversions: https://twitter.com/nandoodles/status/1345774768746852353 https://twitter.com/nandoodles/status/1345774768746852353. I’m pretty sure they thought they were working initially (through conversion tracking). As you mentioned: The most important test (that you should be doing every now and then) is to actually pause the ad and see if revenue falls. Anything else is just an approximation and should be treated as such.