I thought launching the car was genius. It captured the attention of so many people that otherwise would not be interested in the launch. Parents saw it as a wa

I thought launching the car was genius. It captured the attention of so many people that otherwise would not be interested in the launch. Parents saw it as a way to capture their kids imagination (at least I did). Something had to go up, may as well not waste the experience. Wonder how many of Space X's contracts are a result of that moment.