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No, advertising is not a scam. It's only a scam if you pay for the visitors that would have come anyway (buying your own keywords, and also retargeting/remarket
by rvnx 5y ago
No, advertising is not a scam.
It's only a scam if you pay for the visitors that would have come anyway (buying your own keywords, and also retargeting/remarketing in most situation).
- franczesko 5y agoExactly. It's not about the total sales digital marketing generates, but the incremental ones it brings. It can be quite efficiently evaluated, so definitely it's NOT a scam.
- s17n 5y agoThis is what the article discusses.
- franczesko 5y agoOk, read it. The article falsely assumes that performance marketing relies purely on the vendor conversion data. I don't know any business out there, which would do that.