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It's weird that Rand Fishkin has been in the marketing space for so long, but somehow hasn't encountered a single effective performance marketing team that meas
by mkmk 5y ago
It's weird that Rand Fishkin has been in the marketing space for so long, but somehow hasn't encountered a single effective performance marketing team that measures their spend well and complements the efforts of SEO and social media marketers (like Rand).
Hard not to see this as a clumsy sales pitch for his company, especially when it starts with such a disingenuous example/quote (of course AirBnb didn't have to spend on performance marketing during a global pandemic where everybody was suddenly looking for a getaway...)
- tweetle_beetle 5y ago> It's weird that Rand Fishkin has been in the marketing space for so long, but somehow hasn't encountered a single effective performance marketing team that measures their spend well and complements the efforts of SEO and social media marketers (like Rand). I mean I guess he would know from personal experience? He hadn't been the CEO for a year or two at the time, but he was still very much the public face of Moz when they "asked 28% of Mozzers to leave"[1], who worked on products complementing SEO. They used various euphemisms, but ultimately it's because they made no money[2]. [1] https://moz.com/blog/moz-is-doubling-down-on-search https://moz.com/blog/moz-is-doubling-down-on-search [2] https://twitter.com/randfish/status/765973082611781633 https://twitter.com/randfish/status/765973082611781633