I agree. It's a great metaphor. I'm also going to start using flamebait more frequently, where previously I just lumped it under the more generic "clickbait" (a

I agree. It's a great metaphor. I'm also going to start using flamebait more frequently, where previously I just lumped it under the more generic "clickbait" (a flamebait headline is a clickbait headline but a clickbait headline is not a flamebait headline).