Totally agree, immersion (plus interviews & observation) is often essential to discovering insights, especially for changing behaviors and solving latent needs.

Totally agree, immersion (plus interviews & observation) is often essential to discovering insights, especially for changing behaviors and solving latent needs. I've learned first hand immersing myself in communities like East Palo Alto with http://muralmusicarts.org http://muralmusicarts.org and in nations like Myanmar, South Africa & the White Mountain Apache tribe with http://extreme.stanford.edu http://extreme.stanford.edu.