3 ms·
Retailers generally want to sell brand goods, and the cheaper own label stuff is there to provide a range of prices. An exception would be budget retailers like
by rocketbop 5y ago
Retailers generally want to sell brand goods, and the cheaper own label stuff is there to provide a range of prices. An exception would be budget retailers like Lidl who only sell their own goods.
- mattmcknight 5y agoWrong on both facts. They often make equal profit on their own brands, and Lidl sells other brands.
- meany 5y agoThis is not accurate. They attempt to maximize their profits and private label brands is a major effort to do that across retail. “With its billion-dollar private labels, Target has become a master at spotting trends, copying them, and capitalizing on them” “Target, for its part, seemed to see the C9 contract’s expiration as a chance to do what it increasingly does best: develop and launch a stylish brand internally—and keep all the revenue for itself.” https://www.fastcompany.com/90661935/retail-thrives-on-copying-trends-heres-how-target-won-the-imitation-game https://www.fastcompany.com/90661935/retail-thrives-on-copyi...