I am always curious to read an exposé of the (hypothesized) neural mechanisms at work here. This is principally because the medium (it is some combination of t

I am always curious to read an exposé of the (hypothesized) neural mechanisms at work here. This is principally because the medium (it is some combination of the personal computer and the smart telephone) is not strictly new in its ability to engage the user. Industrial citizens spent a great deal of their time viewing television prior to the internet era, what is new is the rapid feedback those seeking to engage their audiences have. The A/B test, use of user data, et cetera, these are all mechanisms by which the software developer increases the attention-commanding power of his software. But of course, the software developer is not typically interested in or aware of the psychology (a complicated field) and is instead focused on outcomes. In reality, the software developer is conducting large scale psychological experiments on how to best entrance the user, but the language used for this process is more of business and technique than it is strictly of science.