"Acting like a startup" means being hyper focused on a single use case with capital efficiency in mind. Proving, or disproving, the value of that use case. Then

"Acting like a startup" means being hyper focused on a single use case with capital efficiency in mind. Proving, or disproving, the value of that use case. Then, based on information gathered in that process, repeat the cycle. It's about being efficient in the conversion of capital to value, not about how many people you put on the project.