I run a multi-tenant SaaS where every tenant can define custom properties on every entity. PG allows us to dump everything into a single jsonb column, and still

I run a multi-tenant SaaS where every tenant can define custom properties on every entity. PG allows us to dump everything into a single jsonb column, and still have superb performance for filtering / analytics / searching etc. The backend codebase remains mostly agnostic to the data shape, and we rarely have to change the database during new releases.