Don't overdo it with HTML. Sure make it look nice but you need to be sure you have content in there. Use complete sentences and avoid the spamwords, even in ges

Don't overdo it with HTML. Sure make it look nice but you need to be sure you have content in there. Use complete sentences and avoid the spamwords, even in gest. There's no one way to avoid spam filters, even big corporations have issues getting emails into inboxes. There are some ISPs who block emails based on many they receive from an address in a period of time, but that's just something you have to deal with and figure out when it comes to sending out bulk emails.