We don't make media consumption decisions in a vacuum; naturally we want to talk about what we watched, read, bought, etc., and/or understand what others are ta

We don't make media consumption decisions in a vacuum; naturally we want to talk about what we watched, read, bought, etc., and/or understand what others are talking about. So we will naturally be more inclined to choose what is already popular, and thus make it even more popular. The "algorithm" is in the human brain because social potential is part of its decision process. This will inevitably be reflected in wealth distributions. Regardless, I never thought of "democratizing media" in terms of wealth distribution, but rather in terms of who gets to even try; less gatekeeping = more opportunity, even if the overall popularity / wealth distributions remain similar.