I'd wager that the participants average funding will increase. If you read journal articles, etc. you'll find a truly surprising number go out of their way to

I'd wager that the participants average funding will increase. If you read journal articles, etc. you'll find a truly surprising number go out of their way to mention climate change, green initiatives, etc. when they lack good reason to do so. In particular, these words will take places of honour in the abstract or even the title while the rest of the article pays them scant and passing notice. Why do this? Funding. Every generation of science has it's magical buzzwords. Most recognize them for what they are but, when the people with money can't decide on a difference in merit between what you're doing and what your competitors are doing, buzzwords can make the difference. Is this another case of buzzword fund-farming? I'm not qualified to say, and you'd probably need to ask the participants in this initiative to track down somebody who is. That's why this sort of thing is so hard to stop.