Attention doesn't automatically default to the next product should a superior product not exist. Any product worth seeing/writing about/using has to be attenti

Attention doesn't automatically default to the next product should a superior product not exist. Any product worth seeing/writing about/using has to be attention worthy enough in the first place, and then competes with other products for attention. Just like if two hot dog stands compete on the same street and one leaves. If the remaining hot dog vendor produces the ugliest nastiest worst tasting hot dogs, he does not capture the rest of the market afforded by the absence of a competitor. But if they were the two best hot dogs stands in the city, people flock to them and their market size actually grows.