I feel like this is a checklist that makes you feel like you're accomplishing something (checking off items on the list) while never actually launching your web

I feel like this is a checklist that makes you feel like you're accomplishing something (checking off items on the list) while never actually launching your website. In a way, it gives you a bunch of excuses to put off your public launch - "I just need to fix some CSS bugs in Firefox 2" or "I just need to test the backup restore process one more time to make sure it works". Most of us aren't building bank software here, and if you're building anything consumer based (think Facebook), the advantage of having a site up and getting feedback on it over having all these things checked off is astronomical.