The problem is that if Facebook were to go away entirely today, people would still want another Facebook. It would be difficult if not impossible to change thos

The problem is that if Facebook were to go away entirely today, people would still want another Facebook. It would be difficult if not impossible to change those billions of people's wants by merely trying to convince them by argument. They've already seen that humanity is capable enough to create Facebook once, they've become used to what Facebook offers them, and they aren't going to accept reverting to a previous stage of technological progress. That will create a market that other players will quickly be pressed to fill, and without regulation there will be nothing preventing one them from becoming another Facebook, by virtue of Facebook being a product that a significant portion of the entire population of Earth uses. Is it possible to decouple Facebook the technology from Facebook the corporation? In the past, there hasn't been a corporation of this size in existence. Where would the finances come from to operate a service on a scale of billions of users, if they're not going to come from dark patterns?