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From CDC's Crisis and Emergency Risk Communication (2018): 1. Be First 2. Be Right. 3. Be Credible. 4. Express Empathy. 5. Promote Action. 6. Show Respect

by ISL 5y ago

From CDC's Crisis and Emergency Risk Communication (2018): 1. Be First 2. Be Right. 3. Be Credible. 4. Express Empathy. 5. Promote Action. 6. Show Respect. https://emergency.cdc.gov/cerc/ppt/CERC_Introduction.pdf https://emergency.cdc.gov/cerc/ppt/CERC_Introduction.pdf https://emergency.cdc.gov/cerc/manual/index.asp https://emergency.cdc.gov/cerc/manual/index.asp

g42gregory 5y ago
I personally find these principles coming from CDC, against the backdrop of their actions lately, very hypocritical.
lamontcg 5y ago
The big problem is what to do when "Be Right" is vague because information is poor and you're dealing with a society where black and white thinking is rampant. Combined with a largely complete lack of understanding of the actual messiness of the scientific method.
- cloverich 5y ago
  It's as easy as saying "X seems like the best bet, because Y, but we need more evidence (which we'll get via Z around time T) to be certain".
  - lamontcg 5y ago
    The problem is that a good chunk of society views science as it should be infallible and its a failure if its not. And scientists tend to default to "50-50" kinds of language when they're dealing with uncertainty, and tend to overly emphasize uncertainty. I'd kind of like to see science communicators start talking in the language of sports betting when it comes to uncertainty instead.
- supertrope 5y ago
  http://phdcomics.com/comics/archive.php?comicid=1174 http://phdcomics.com/comics/archive.php?comicid=1174
calebm 5y ago
There is an inherent trade-off between being first and being right.
- lolsal 5y ago
  They are not exclusive.
deleted 5y ago
[deleted]
buescher 5y ago
There are circles in which credibility and plausibility is more important than honesty - can we assume the CDC is one? (even "being right" is importantly different from "telling the truth")
bjt2n3904 5y ago
So... Are those listed in order of importance?

by ISL 5y ago

g42gregory 5y ago

I personally find these principles coming from CDC, against the backdrop of their actions lately, very hypocritical.

lamontcg 5y ago

The big problem is what to do when "Be Right" is vague because information is poor and you're dealing with a society where black and white thinking is rampant. Combined with a largely complete lack of understanding of the actual messiness of the scientific method.

cloverich 5y ago
It's as easy as saying "X seems like the best bet, because Y, but we need more evidence (which we'll get via Z around time T) to be certain".
- lamontcg 5y ago
  The problem is that a good chunk of society views science as it should be infallible and its a failure if its not. And scientists tend to default to "50-50" kinds of language when they're dealing with uncertainty, and tend to overly emphasize uncertainty. I'd kind of like to see science communicators start talking in the language of sports betting when it comes to uncertainty instead.
supertrope 5y ago
http://phdcomics.com/comics/archive.php?comicid=1174 http://phdcomics.com/comics/archive.php?comicid=1174

calebm 5y ago

There is an inherent trade-off between being first and being right.

lolsal 5y ago
They are not exclusive.

deleted 5y ago

[deleted]

buescher 5y ago

There are circles in which credibility and plausibility is more important than honesty - can we assume the CDC is one? (even "being right" is importantly different from "telling the truth")

bjt2n3904 5y ago

So... Are those listed in order of importance?