You're right that the intent is not to make the reporting more neutral, but you are missing the point -- the reporting is not neutral to begin with. Take an ex

You're right that the intent is not to make the reporting more neutral, but you are missing the point -- the reporting is not neutral to begin with. Take an example from the tool: - The SUV crashed into the woman. vs - The driver crashed into the woman. It is not that one of these statements is "neutral" while the other one is biased. In both cases, the author is making a choice of emphasis. What Vision Zero advocates is that the former's emphasis is the wrong one, and that ascribing more agency (not necessarily blame, but agency) to drivers is the right emphasis to take. But no one is saying that that the choice of words is not subjective either way.