> I don't get why they can't make efficient GPUs They do make efficient GPUs, see smartphones. Even current desktop cards are efficient considering their compu

> I don't get why they can't make efficient GPUs They do make efficient GPUs, see smartphones. Even current desktop cards are efficient considering their computational power, but they are increasingly tuned to run with higher power budgets. Turns out people care more about FPS than power consumption I guess? Also consider that winning the performance crown has a halo effect for the rest of the portfolio, so the performance / high-end models are tuned towards that.