They are though. This varies regionally, but they're both multimillion dollar industries that push very hard to make their goods affordable to increase their av

They are though. This varies regionally, but they're both multimillion dollar industries that push very hard to make their goods affordable to increase their available customer base. I grew up in a lower middle class neighborhood, and every other house has a bench and some weights. Many of the families saved up for a treadmill or elliptical, and woe betide the child who thought they could use it. Someone on every block(usually more wealthy than the area average) had an above ground pool, and the neighborhood kids would go over and hang out there all summer.