I do think it's a fairly niche market. The people in my life who like "plant based meat" are the same ones that are "veggie burgers" before. Either they don't l

I do think it's a fairly niche market. The people in my life who like "plant based meat" are the same ones that are "veggie burgers" before. Either they don't love the taste of meat or don't eat it for religious reasons. Potentially if it gets very cheap it may be something poor people opt for to save a dollar vs a real burger. Other than that, the excitement about not eating real meat is limited to the same circles that claim climate change is their reason for not having kids (see story from yesterday.) For the rest of us, a nice juicy burger or steak is where it's at and that's not changing anytime soon