Plant-based meats are processed foods - consumer spending probably follows marketing and advertising intensity, same as for a can of Pringles or a bottle of Red

Plant-based meats are processed foods - consumer spending probably follows marketing and advertising intensity, same as for a can of Pringles or a bottle of Red Bull. To replace frozen meat in a Whopper, it simply needs to be a cheaper input. The 'Impossible Whopper' was $1-2 more expensive.