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At least in earlier stages, Magic Leap's marketing and communications were fun and accessible. This blog post is pure corporate jargon - "engaged a number of st
by tmcw 5y ago
At least in earlier stages, Magic Leap's marketing and communications were fun and accessible. This blog post is pure corporate jargon - "engaged a number of strategic partners to further bolster our support," "accelerated the organization’s pivot to enterprise, brought our industry-leading capabilities to new customers," "our core business objectives remain focused on enterprise solutions, there continues to be intense interest in the application of Magic Leap’s technology in the consumer space"
- mritchie712 5y agoYes, this is definitely a "wtf do you actually mean" post. I can usually glean these from the first paragraph and close the tab.
- listless 5y agoWhenever I read “pivot to enterprise” from a startup, I read “we’re out of ideas”. In my own personal experience, startups who pivot to the enterprise are dying stars and that statement is a hallmark.
- bathtub365 5y agoIt sounds more like a recognition that headset-based AR has no future as a consumer product with current form factors.
- listless 5y agoThat’s a much better phrasing.