I run my own Heroku clone which is then licensed by my other companies. Also, I review how much time each product / feature consumed each year and then decide

I run my own Heroku clone which is then licensed by my other companies. Also, I review how much time each product / feature consumed each year and then decide what to deprecate. Each April I then have my own little party where I ceremoniously turn off last year's time wasters. I'd say it all boils down to "know your customer lifetime value"