"But the reality is that, even during boom times, most new businesses fail." This myth has been debunked many times (right-click => search: "business failure r

"But the reality is that, even during boom times, most new businesses fail." This myth has been debunked many times (right-click => search: "business failure rate myth"). I wish people would stop repeating it. Of course, business coaches like this myth because it makes their services seem more valuable, but the NYT shouldn't be publishing dubious, unconfirmed statistics.