The story tries so hard to make a point about casteism in algorithmic bias that it ignores the financial realities of the ground. There's a huge Venture Capita

The story tries so hard to make a point about casteism in algorithmic bias that it ignores the financial realities of the ground. There's a huge Venture Capital bubble forming in India right now thanks to, among others, Andreesen Horowitz. Those guys have seemingly bottomless pits of money to throw at startups like Clubhouse and in India have gone and created Unicorns out of thin air on paper only. The big money fight in India post the TikTok ban is what helped IG. Lots of upstarts running expensive advertisements on Television and getting brand endorsements, while the big, established networks in the Facebook family silently boosted content similar to the trash you find on TikTok through FB stories and Facebook stories on placements on top of feed/message inbox, upsells in feed etc IG is far from winning the space. The competition is simply in disarray from trying to figure out branding and the "cool" factor that TikTok had.