I mean... I'm American, and I don't think they're selling us short. >Whole Beyond Meat thing seems to be some weird stop-gap - filling a cheap-meat hole. "Just

I mean... I'm American, and I don't think they're selling us short. >Whole Beyond Meat thing seems to be some weird stop-gap - filling a cheap-meat hole. "Just Stop Eating Cheap Meat" For a variety of reasons (if nothing else, even just economics wise) this is unlikely to ever happen in America. At the very least, we lose nothing by trying to solve the problem both ways - substitutes for the low end of eating to move people who wouldn't otherwise move, and better education/skills/etc for the general range of the population where it's lacking.