Point of clarification: our friends aren't boring. We love hanging out with them and doing things with them. But from a strictly social media standpoint, their

Point of clarification: our friends aren't boring. We love hanging out with them and doing things with them. But from a strictly social media standpoint, their posts aren't the kind of content we want to consume. I can only see photos of your kid so many times before I've seen enough. We don't need to "upgrade" our friends or our peer group at all. The distinction I am (and I think Eugene is) making is that my reasons for being friends with someone has no bearing on the types of media I am interested in consuming. You and I can be best friends, but that doesn't mean I need to see the photos of your breakfast. And the fact that I'd rather watch Hank Green pontificate on scientific facts in no way diminishes my friendship with you. As Eugene points out in his blog post, the social graph and the interest graph are two awfully different things that may wind up being totally orthogonal to one another, and the Venn diagram overlap may be very small in real life. If I may try and rephrase your takeaway, it's that our social media landscape needs to be refreshed or reshuffled periodically to maintain our interest, and that can take many forms, including but not limited to finding a totally new peer group. I would agree with that assessment. But reshuffling your interest graph is much easier than shuffling your social graph, at least for most people.