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They have social media presence, not a lot, they do more in China by far then Europe or the US. Their bloging is not very active. People working at Tesla almost

They have social media presence, not a lot, they do more in China by far then Europe or the US. Their bloging is not very active. People working at Tesla almost never show up and do media. Its basically impossible to get anybody but Elon for anything. And getting Elon is not very easy. The amount of times I have heard long form interviews with anybody from Tesla is vanishingly small. The 'infuencer' mostly do this stuff by themselves. In fact, many of the even pro Tesla people are kind not very happy about not having even a basic PR team. Car journalist usually get premium service and get the best spec version of each car delivered to their house. With Tesla, they literally can't even call anybody. If you review a Tesla you have to figure out yourself how to get it. Car journalist regularly get flown across the country, given special tours access to engineers and much more. Tesla ignores them almost completely. A lot of journalist still send to Tesla for comment and most have not heard back in years. Musk is just Musk, I mean, he would be doing what is doing anyway, and not really some calculated marketing. I mean he is more active in terms of talking about SpaceX. And SpaceX doesn't need social media marketing. And there is no team at Tesla, managing his twitter. They have axed the referral program as well, for anything other then solar roofs. The most expensive marketing they do is the occasional presentations like 'Autonomy Day', 'Battery Day' and 'AI Day' but you are lucky to get one ever year. I think its fair to say that the overall money spent by Tesla on Marketing and PR is almost vanishingly small. There are single product marketing campaigns for individual cars that are more elaborate by far. Basically one guy making jokes on twitter and a few social media manager. Hyundai is running adds with the whole lineup of marvel character and some actors from the films. And those licenses and actors don't come cheap. And airing them during prime time football is expensive. So the ads for that car in the US alone is probably way more then Tesla spends overall.

Barrin92 5y ago
I wouldn't disagree with you that certainly the large carmakers spend more on marketing without a doubt, but then again Volkswagen also sells about as many cars in two weeks as Tesla does in a year. The size difference aside I also think it's sometimes hard to tell though what at Tesla is marketing and what is research. The Cybertruck to me almost was about as much marketing for Tesla overall as it is an actual product. And when it comes to SpaceX and Tesla, I wouldn't exactly say that shooting a roadster into space qualifies as automotive research.
- panick21 5y ago
  > many cars in two weeks as Tesla does in a year. You should update your views then. Tesla is getting close to 1 million cars per year this year. VW is about 10 million per year. But comparing to VW is one thing, comparing it to BMW or Geely is another. If you compare it to BMW for example Tesla is around 40% and by next year likely above 50%. The 'Tesla is tiny and therefore not representative' argument is starting to get a bit tricky. > as much marketing for Tesla overall as it is an actual product That quite the claim. Tesla is literally spending a billion+ on a gigantic factory for it that is already being built. Its the most pre-order product in automotive history. Its their attempt at going after the biggest and most profitable part of US automotive market. There are 2 million pickups sold in the US alone. The earning and profit potential from just this market alone is gigantic. I know that 'Cyberturck fake product' is the newest twitter anti-Tesla bandwagon but those claims have no credibility. Product announcement do count as marketing however, I would agree. In general, those kind of events are just not very common. Events like this happen really only 1-2 a year max. GM for example has been doing a huge amount of marketing for the Lyric Crossover coming in 2023. However, nobody seems to car about another GM CUV type vehicle so it doesn't 'feel' like they are doing as much, but they are clearly doing much more.

Barrin92 5y ago

I wouldn't disagree with you that certainly the large carmakers spend more on marketing without a doubt, but then again Volkswagen also sells about as many cars in two weeks as Tesla does in a year. The size difference aside I also think it's sometimes hard to tell though what at Tesla is marketing and what is research. The Cybertruck to me almost was about as much marketing for Tesla overall as it is an actual product. And when it comes to SpaceX and Tesla, I wouldn't exactly say that shooting a roadster into space qualifies as automotive research.

panick21 5y ago
> many cars in two weeks as Tesla does in a year. You should update your views then. Tesla is getting close to 1 million cars per year this year. VW is about 10 million per year. But comparing to VW is one thing, comparing it to BMW or Geely is another. If you compare it to BMW for example Tesla is around 40% and by next year likely above 50%. The 'Tesla is tiny and therefore not representative' argument is starting to get a bit tricky. > as much marketing for Tesla overall as it is an actual product That quite the claim. Tesla is literally spending a billion+ on a gigantic factory for it that is already being built. Its the most pre-order product in automotive history. Its their attempt at going after the biggest and most profitable part of US automotive market. There are 2 million pickups sold in the US alone. The earning and profit potential from just this market alone is gigantic. I know that 'Cyberturck fake product' is the newest twitter anti-Tesla bandwagon but those claims have no credibility. Product announcement do count as marketing however, I would agree. In general, those kind of events are just not very common. Events like this happen really only 1-2 a year max. GM for example has been doing a huge amount of marketing for the Lyric Crossover coming in 2023. However, nobody seems to car about another GM CUV type vehicle so it doesn't 'feel' like they are doing as much, but they are clearly doing much more.