4 ms·
It's a terminology used to entice those who feel like they'd need a replacement for the things they're used to, and yet might have a bad perception of the plant
by libertine 5y ago
It's a terminology used to entice those who feel like they'd need a replacement for the things they're used to, and yet might have a bad perception of the plants used in these products (like eww that tastes bad) - so it's a term for the general population.
Also these products as mostly a combination of plants, like it wouldn't be right (or maybe even legal) to say that the vEGGie is soy eggs.
- Klonoar 5y agoMy pet theory is that it's actually because vegan and vegetarian are too charged of a term at this point. "Plant based" is fairly neutral and doesn't outright prescribe a hard line.
- carstenhag 5y agoIn Germany, most vegan products have a "Vegan", "Veganer" or similar prefix/suffix. Brands that don't really care about vegans but really just want the money then bring out "plant-based" products, because there are no rules around that adjective. On Plant-Based burgers you could still have mayonnaise with eggs in it. Or sauces that aren't vegan. Also, they try to go for people that are really against "vegan" food because "plant-based" sounds less aggressive. In my opinion (am vegan), it's bs.