It's an unwritten rule (actually, I wouldn't be surprised if it's a written rule for their internal review process) that your app will be rejected on the first

It's an unwritten rule (actually, I wouldn't be surprised if it's a written rule for their internal review process) that your app will be rejected on the first review. One of the most valueable insights a mobile freelancer working on our app gave us was to submit the app for first review at least two weeks before planned launch. Just as they anticipated, the first review came back negative because "hey, could you please also make the app work on the iPad?", even though we explicitly marked it as not available for iPad (and didn't include it in the app bundle) to cut down the scope for initial launch.