What confuses me is how the two major resellers have different pricing models. The plans aren't exactly the same, but broadly speaking Mozilla is more expensive

What confuses me is how the two major resellers have different pricing models. The plans aren't exactly the same, but broadly speaking Mozilla is more expensive than Mullvad and Malwarebytes is cheaper than Mullvad. They both launched in the same year. I'd love to know if they have the same commercial arrangement. Or if, for example, Malwarebytes treats it as a loss leader.