The big problem with addresses and all that is the same whatever you use JSON or not (in the DB or in the app logic). I concede that using JSON in the DB and mo

The big problem with addresses and all that is the same whatever you use JSON or not (in the DB or in the app logic). I concede that using JSON in the DB and move the logic to the App is ok and in part because SQL is an incomplete language. But that is orthogonal to move out completely to a nosql. That is going too far (in this case).