The 'I know' vs 'I think' is a red herring. Steve floated $1/user. In isolation, that's a fine initial consideration. The OP's reaction - "that means we didn'

The 'I know' vs 'I think' is a red herring. Steve floated $1/user. In isolation, that's a fine initial consideration. The OP's reaction - "that means we didn't create any initial value" - is 100% accurate response. What you do with that epiphany is what's important. In the end, iTunes Genius Sidebar didn't last long either.