I mean if you're HP, your Windows 7 is always going to be just the same as Dell's Windows 7. If Apple decides that they can use a new scheduling algorithm to be

I mean if you're HP, your Windows 7 is always going to be just the same as Dell's Windows 7. If Apple decides that they can use a new scheduling algorithm to better exploit current hardware, they can do that. Acer and Asus have to wait for Microsoft to release a patch or roll out the next version of Windows (in... N years). I'm not taking the position that Windows 7 is so intrinsically terrible that it can't support the 'ultrabook' category, just like you're not supporting the position that it couldn't be improved upon.