Users are understandably angry with ads. I have different points of views because I am at the same time (a) a user, (b) a marketer and (c) an ad platform These

Users are understandably angry with ads. I have different points of views because I am at the same time (a) a user, (b) a marketer and (c) an ad platform These is how each point of view is unable to be reconciled: a) ads are annoying. But I will watch ads rather than pay a subscription any day of the week. I however will agree to a one time IAP because it doesn't litter my bank account history. People shouldn't be expected to keep an eye on more recurring payments than absolutely necessary unless they have a personal assistant. It's irresponsible to make them responsible for this b) ads are great because of their ability to appear in searches made by customers who are looking for exactly what I am selling. Or rather, ads were great. Giants offloading billions on absurd ad spends made ad placement unaffordable to many sustainable businesses. Also, ads don't really work that well since Apple flipped the switch off on tracking. It would be great if ads worked and weren't abused by the extremely well-funded because they are a fantastic sales channel for medium and small sized businesses. But in their current form they are a scam or a marketing channel for the big monopolies (Amazon, etc) c) ads aren't worth the money Google or anyone pay you for showing them on your app/website. I suspect apps keep trying to monetize via ads because they all want to be a "giant", and actually charging for content keeps you small and unattractive to capital So my conclusion is that the only viable method of monetization is one-time IAPs or up-front software purchases and the only sustainable software project is one that aims to remain small. Everything else is smoke created by excessive capital that makes everyone's life more miserable.