But also regarding Germany: the market for supermarkets is very crowded (Aldi, Lidl, Edeka etc.) where there is a lot of price pressure between supermarkets. So

But also regarding Germany: the market for supermarkets is very crowded (Aldi, Lidl, Edeka etc.) where there is a lot of price pressure between supermarkets. So the companies don't profit as much as they could in markets with less competition. The real beneficiary are the consumers.