Google has a long history of: - getting into fields to offer a free product then discontinuing it - integrating random apps and services into its search and b

Google has a long history of: - getting into fields to offer a free product then discontinuing it - integrating random apps and services into its search and blocking more that half of search results pages with its own content. This seems to come straight into the second category. I mean, according to the article it was its own property on the side, living its life. You could eventually summon from the assistant if you wanted to, but they still had to bring it as a widget into the main search engine. Why.