I agree but I'd imagine the beer companies would argue with your substitution standard for advertising that any drink or even consumable product you can put in

I agree but I'd imagine the beer companies would argue with your substitution standard for advertising that any drink or even consumable product you can put in your mouth is a competing product. So then no drink commercials, and you've reduced the capital available to fund TV, and you have a domino elimination of economic activity. I mean, ideally we could allocate all the capital we put into manufacturing, selling, and consuming beer into fitness or math education or something more harmonious with wellness and human achievement; but hey, plenty of great scientists and inventors love beer.